Marketing

Deliver Online Auction Items Anywhere

So we hear you’re looking for another way to increase awareness of your online auction web site. Well, how about trying out the new, scrollable, auction item widget? It’s a great way to deliver attractive, auction content to external, or third party, web pages. Here’s a quick sample of the widget in action using a […]

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Promote Your Online Auction with Twitter

If you’re not using Twitter to help market and promote interest in your online auction web site it’s time to start. Yes, as in today. If you’re thinking I don’t Tweet, want to Tweet, have time to Tweet or even know what a Tweet is – don’t Tweet it. I mean “don’t sweat it”. The […]

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Getting Creative with School Fundraising

The new school year will be here before we know it and with it, Fundraising season. The process of obtaining donations (the “Ask) does not need to be so challenging if you break with tradition and seek out the unique contributions your staff and parents can provide. And with a dash of social media marketing, […]

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Google’s march into Social Media – Part 2

Last week, we took a first look at Google’s new social media product, Google+. This week, we finish up our grand circle tour and see if the new network is ready for business use, and more importantly, ready to promote your next fundraiser or event.   Everyone has an opinion The heart of any social […]

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Social Media as a Platform

There has been a lot of talk lately around the concept of social media “analytics”, or the measurement of one’s reach into the social world. But this is a bit of a misnomer as social media is not really a thing to be measured but a community that requires participation. It’s no longer sufficient to […]

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