It’s only natural to get caught up in the activities associated with collecting donations for your online auction fundraising event. After all, there are calls to make, e-mails to process, products and gift certificates to collect, and listing descriptions to write. However, don’t forget that your AuctionAnything.com software contains sponsorship capabilities too. Integrating paid sponsorships into your online auction can produce an additional revenue stream.
Your donors present terrific sponsorship opportunities, so make sure you let them know that you can deliver additional visibility during your online auction in the form of sponsorships. Here are some options the Sponsor Management feature provides:
A “Sponsors” link can be displayed in the main navigation menu of the auction web site which links to a formatted Sponsors page. The Sponsors page may contain as many write-ups as you wish to display. The page is automatically created based on the sponsor information (i.e. images, links and descriptions) provided in the management console.
For ultimate sponsor visibility, add sponsor logos, or custom images, to the header section of the auction site using the header sponsors option. For example, utilize 300px by 100px graphics in the site header to showcase your sponsors. The rotation order and viewing duration may be easily set as desired.
More targeted sponsorship opportunities exist by offering Category Sponsors. Display a sponsor’s logo, or “call to action” graphic, at the top of each category search. In addition, the same display can be delivered to the top of the bid form for items in the respective category. Multiple category sponsors may be displayed depending on the size of the associated graphics. For details on how to manage Category Sponsors, please see the “AuctionAnything.com – Online Auction Category Sponsors” video tutorial on our YouTube channel.
If “traditional” sponsorships don’t fit your online auction model, consider leveraging this handy utility to provide additional exposure for:
- Your Facebook page
- A “Featured” item
- Complementary services
- A Special Event or Promotion